“I guess I’m a loose leaf loser”

The History of the Trapper Keeper

“The Trapper Keeper is one of the most recognized school brands of all time,” says Jessica Hodges, Director of School Marketing for ACCO Brands. It’s also a prominent pop culture touchstone: Trapper Keepers have been featured on Family Guy, Dawson’s Creek, South Park, Full House, and Napoleon Dynamite. They were transformed into a Trivial Pursuit game piece. John Mayer called Trapper Keepers “the genesis of OCD for my generation.”

And everyone loves commercials from the 80s!