“Tough times call for tough actions,” he says. So he started selling
ads on his test papers: \$10 for a quiz, \$20 for a chapter test, \$30
for a semester final.
Interesting way to deal with cost cutting, but I don’t know the
sustainability of the model. Right now the ads are pretty tame:
About two-thirds of Farber’s ads are inspirational messages
underwritten by parents. Others are ads for local businesses, such as
two from a structural engineering firm and one from a dentist who
urges students, “Brace Yourself for a Great Semester!”
We already have sponsorships in the schools with Pepsi and Coke
vying for exclusivity contracts, but once teachers start advertising,
where does it end? Is there oversight of his ads? What happens and a
religious organization wants to advertise?
Coming soon to a test near you?
: http://www.flickr.com/photos/[email protected]/3077501378